Why Investing in Your Business is the Key to Success
I’m sorry to tell ya girl, but there is no secret to success. Success looks different for everyone and so do the steps it takes to get there. BUT, in my time as a business owner there has been one thing that has always MORE than paid off and brought me closer to where I want to be.
There is a lot of truth inside the saying “You have to spend money to make money”. It may have been coined by a playwright centuries ago (I googled it) , but it is still just as true. Putting money back into your business is the risk you have to take to get to where you want to be.
It may be scary, it may be overwhelming, it may seem counterintuitive at times, but you have to do it.
Investing in Your Business Should be Scary
You have to do the scary thing to see the scary good growth.
If the idea of investing scares you, you are exactly where you need to be. Doing it even though you are scared is what makes you a good business owner.
Investing in your business even when it is scary shows that you are ready to see growth and ready to show up to better your business.
Honestly, I would be concerned if you weren’t scared. I don’t know about you, but if I am making a low value investment (inexpensive + low energy) I am WAY less invested in the outcome. When you make those big, high ticket investments you are going to do what you need to do to get the value out of it.
More often than not, you are going to walk away from your investment with a much better business and as a much better person than when you walked into it. Scary investments will bring you peace (and in 2023, we ain’t got time to be stressing over things that don’t matter!!).
“Investing in your business even when it is scary shows that you are ready to see growth and ready to show up to better your business.”
My Experience Investing in my Photography Business
I have invested in my business in so many ways. In photography mentoring, workshops, online courses, and with looooottttsssss of my time. Using free resources is a low cost way to invest—but it takes your time. There are an insane amount of educational podcasts and youtube videos out there that can teach you just about anything. Those are amazing and beyond helpful—use them. The thing is, they probably won’t be able to take you all the way.
I’m living proof of the power of investing. I have actively applied all of my knowledge and watched my business model flourish right in front of my eyes. The change has allowed me to better serve myself and my clients.
When you invest money in your business, you actually put into action the value of your investment. You are invested in the results. They may not be instant, but they will come.
“When you invest money in your business, you actually put into action the value of your investment. You are invested in the results. They may not be instant, but they will come.”
Why I Launched Photography Mentoring + Lightroom Workflow
After almost 6 years in the photography business, I knew it was time to help other photographers grow their businesses too. I have learned SO much, and have so much more to learn. We all have a lot to learn from each other. We will always be continuing to learn.
Through that process, I want to be a powerful resource to my community of photographers. I developed a unique structure for photography mentoring that has already been able to wildly help some talented photographers to bring some extra efficiency to their business.
Photography Mentoring
My photography mentoring is a completely custom process. We dive into business organization, client experience, pricing structures, finances, contracts, websites + social media marketing, and so much more.
What makes it so unique, is that we go over YOUR business. Where you struggle, what you love and what you don’t, and what could use some upgrades. There is no one size fits all. THEN, I adjust what we will work on to take your backend from a bit of a mess to TOTALLY OBSESSED. You won’t even believe the amount of things that were holding you back (and they are usually easy fixes).
This is a 1 on 1 virtual or in-person coaching session. Read more about photography mentoring!
Lightroom Workflow
Understanding not only how to edit, but photo organization and the editing process has made a huge difference in the way my business operates.
A few years ago, I worked with clients 1 on 1 with Lightroom and hosted a class of 8+ people. I could immediately see how helpful this was for all of them. We sat beside each other and deeply went into not only editing, but how to organize photos so that you always have what you need and don’t spend extra hours digging for photos.
I have spent years narrowing down and perfecting my own Lightroom workflow. It is amazing the difference it makes in keeping your business run smoothly. Discover the Lightroom workflow magic.
Investing in Photography Mentoring
Investing in photography mentoring is the most effective way to level up your business (and yourself!). The weight that is lifted off of your shoulders when you can run the backend of your business with confidence is startling. You will feel calm, capable, and ready to flourish.
Within the first month of my mentorship launch, I have helped 4 photographers flourish in their businesses. And this is JUST the beginning! Read about a few of their experiences below!
Don’t take my word for it…
Want a lower risk investment (but still that bang for your buck)???
Get a posing guide! It will give you some extra confidence going into each shoot and bring a new level of creativity and inspiration to your shoots.
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